Trident Vibes Drop
Brand: Mondelēz International
Campaign: Instant Win + Live Drop
Objective
Create a never-before-seen activation on social to drive engagement with fans and amplify brand recognition.
Solution
Trident set out to answer the question “what happens when thousands of anonymous people design a jacket together on TikTok Live?” To find out, they created a first-of-its-kind live experience where influencers hosted an hour long live-stream, while behind the scenes the team utilized cutting edge technology to create a 3D rendering of a jacket in real time.
Whenever participants commented ideas in the chat, the jacket updated with those suggestions… every fabric, every stitch, every pop of color. Then, when the live-stream ended, the jacket dropped, giving the first 140 people to visit the site a chance to claim one for themselves.