DJEEP Ignite your Passion
Brand: BIC
Campaign: Instant Win + Sweepstakes
Objective
Leverage a large scale partnership with DJ Khaled to drive awareness and sales of BIC’s DJEEP brand.
Solution
To kick of DJEEP’s partnership with DJ Khaled, BIC rolled out an instant win and sweepstakes with hundreds of prizes. Consumers visited DJEEPInstantWin.com, registered, and spun the record to see if they won, and received an entry into the sweepstakes drawing. In honor of DJEEP’s ability to last for 3,500 lights, one lucky grand prize winner received $3,500 and hundreds more received gift cards to Walmart, Dollar General, or their own DJEEP Lighter.