RITZ Live Buttery-er Instant Win and Sweepstake - Smooth Like Butter

RITZ Live Buttery-er

Brand: Mondelēz International

Campaign: Sweepstakes + Instant Win

RITZ Live Buttery-er Instant Win and Sweepstake - Smooth Like Butter

Objective

Generate awareness of the limited edition Buttery-er flavor SKU and encourage trial and purchase.

Solution

To celebrate the release of the special limited time flavor of RITZ Buttery-er crackers, Mondelēz developed the "Live Buttery-er" campaign. The campaign was centered around a 'smooth like butter' lifestyle and especially tied into music and enjoyment. As part of the activation, they also asked consumers to pull the virtual slot machine for a chance instantly win one of over one thousand gift cards.

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