Guac On The Rock

Brand: Teremana

Campaign: Offer

Objective

Activate an annual brand tentpole around a must-win key timeframe to establish trial and purchase.

Solution

Teremana brought their annual Cinco de Mayo celebration to consumers with Guac on The Rock. This year for the first time ever, they extended the offer to the entire month of May. Consumers were asked to order a Teremana cocktail (pending what state they were from), as well as some guacamole, then upload their receipt online and upon approval, would receive a $10 Venmo payment to cover the guac.