Sizzling Streaks
Brand: Panda Express
Campaign: Offer + Live Drop
Objective
Generate excitement around the launch of the new Sizzling Shrimp menu item to drive sales and trial.
Solution
Panda Express leveraged the popularity of March Madness to create a unique thematic campaign around the tournament. Anytime a 10 – 0 scoring streak occurred during tournament games, consumers were notified in real-time across social and in-app channels and provided a promo code to receive an order of Sizzling Shrimp for free with purchase of any other bowl or plate.