Smoothie King Trick Shot
Brand: Smoothie King
Campaign: Sweepstakes + Instant Win
Objective
Generate excitement around the brand partnership to amplify awareness and drive purchase in higher frequency.
Solution
Smoothie King's partnered with renowned youtubers, Dude Perfect, to create a limited time smoothie served in exclusive collector cups.
Consumers visited Smoothie King stores, bought one of the three collector cups, and received an on-cup unique code. Then they entered the code at SmoothieKingTrickShot.com and scratched away the virtual smoothie for a chance to instantly win branded swag or one of thousands of Smoothie King gift cards. Plus, one lucky winner was selected to spend a “day with the Dudes” and receive $10,000.