OREO Holiday
Brand: Mondelēz International
Campaign: Sweepstakes + Instant Win
Objective
Activate across the holiday road trip travel period to drive purchase of OREO products and brand engagement.
Solution
The OREO Holiday Instant Win Game & Sweepstakes gave consumers around the country a chance to win $5,000 to pay their holiday travel bills, plus instantly win 1 of over 100 other prizes. Displays were rolled out at c-stores around the country enabling consumers to score at their favorite road trip snack stops. In addition to prizes, the program featured an OREO holiday road trip Spotify playlist, and an original take on an “I-Spy” game for families to enjoy on the road, called Sleigh Ride Spot.