Pockets League
Brand: Nestlé
Campaign: Esports Tournament + Contests
Objective
Generate brand recognition with a specific, dedicated consumer demographic.
Solution
Nestlé launched Pockets league for their Hot Pockets brand to connect with the gaming demographic. Nestlé brought in the help of local esports tournament organizers and created a platform to host weekly tournaments across a multitude of game titles. Pockets League debuted in 2024 and is scheduled to award over $100,000 in cash prizes throughout the year and continue to expand for years to come.