Mana Holiday House
Brand: Teremana Tequila
Campaign: Sweepstakes
Objective
Drive brand engagement with an interactive web experience along with an in-person brand activation.
Solution
Teremana created the Mana Holiday House – an immersive virtual holiday experience. The house included an entry way, cocktail lounge, dining room, and closet; each filled with surprises, holiday hosting ideas, cocktail recipes and chances to win. Users could explore the house, and from within each room, find the blue stamp to enter into the sweepstakes for chances to win a slew of prizes. In addition, the brand hosted real life events with replicas of the digital house in NYC and LA during the holiday season open to select guests.