Cointreau Lime of Credit

Cointreau put a twist on a financial credit line with their ”Lime of Credit” campaign. Consumers visited Cointreau.com/LimeOfCredit, entered their phone number and completed their “application” to sign up for their chance to win. 2,000 $20 payments were issued via Venmo just as the closing bell rang before Cinco de Mayo weekend. Users could come back once per day to earn more entries, learn a little about the history of the Margarita, and check out the Original Margarita recipe. To cap off the campaign, Cointreau hosted an event at Hudson Yards in New York City. Consumers could experience the brand first-hand and play a game at the Cointreau “ATM” by spinning the lock on the vault to open it up and instantly reveal their prize. Thousands attended and over 800 lucky participants walked away with either a branded hat, sticker, pin or $20 cash card.